VISUAL MERCHANDISING SERVICES | SYDNEY
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Past Projects

Take a look behind the scenes on some of Freelance VM’s projects.

Holiday Hair Cheer at Valonz

When we received the email from Juliet at Valonz, the excitement was real! A hot spot for fashion’s who of who, celebrities and influencers, the two salons in Paddington were due for some holiday sparkle. Both Salons are absolutely fabulous - the decor being made up of everything from handprinted tropical wallpaper with metallic finishes, to a bright green room with a beaded chandelier. Each salon was essentially the inspiration for their intended wreath.

Two wreaths, each measuring 100cm using premium ornaments and decorations.

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There is always a special mood

The salons each feature lots of contrasting texture and colour, so by replicating elements found in the store like velvet touches and beaded detail, the holiday wreath fit right in with the existing decor. Here are some mood boards/ mockups created for the client before going ahead with purchasing items.

cassie egan